About me

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I am an Art Director with 25+ years’ experience in brand communications, a logical creative thinker with a keen eye for detail.

 

Specialising in the Home/Lifestyle sector, I have delivered complex shoots and campaigns for leading global brands, including John Lewis, M&S and The White Company.  I have a passion for visual storytelling; creating unique and innovative narrative that engages and inspires audiences.  I concept the overarching seasonal campaign, then deliver it in its many forms, including print/online, video, e-com, POS, social. 

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I have a commercial and editorial creative direction background, starting  my career in magazines; art directing and designing InStyle, Marie Claire and ELLE.  

 

I am comfortable delivering the entire creative process; from the initial briefing to final product. Concepting at scamp stage, to multi-channel content planning, shoot art direction, video storyboarding, post production and management. With a wide skillset across all sectors and platforms, I create innovative solutions true to brand delivering the clients vision and commercial objectives.

 

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Creative services include,

Creative direction, concepting and mood-boarding photoshoots and animation storyboards, multi-channel content planning, building photographic teams, model casting, location search, art direction on set, editing and delivery of assets, graphic design and pitch-work.